The best Persil there has ever been: Persil Plantaren. 100% biologically degradable. No crude oil. Now entirely based on renewable resources! Every reason for the German housewife to be utterly delighted and go on washing as before. Or so it would appear. For all the contamination and problems caused by growing the renewable resources remain in the "Third World”. The film travels to the Philippines where Felix, a coconut farmer is kept in poverty by the mills that supply Henkel, the producer of Persil Plantaren. This film affords a questioning look at the relationship beween the environment and the world of advertising.
It’s fun to watch their film.
Between chuckling about German washing behavior and information about ruinous competition, it becomes clearer with every film minute that "environmentally friendly” is only one side of the coin. The film offers perspectives instead of leaving the viewer wondering what to do.
English Version availabe at request