Clean Washing – Clear Conscience?

Renewable Resources and the Third World

The best Persil there has ever been: Persil Plantaren. 100% biologically degradable. No crude oil. Now entirely based on renewable resources! Every reason for the German housewife to be utterly delighted and go on washing as before. Or so it would appear. For all the contamination and problems caused by growing the renewable resources remain in the "Third World”. The film travels to the Philippines where Felix, a coconut farmer is kept in poverty by the mills that supply Henkel, the producer of Persil Plantaren. This film affords a questioning look at the relationship beween the environment and the world of advertising.

Press reviews:

Süddeutsche Zeitung:
It’s fun to watch their film.

Frankfurter Rundschau:
Between chuckling about German washing behavior and information about ruinous competition, it becomes clearer with every film minute that "environmentally friendly” is only one side of the coin. The film offers perspectives instead of leaving the viewer wondering what to do.

English Version availabe at request

Produced by

SWF / WDR

A film by

Sigrid Faltin and Peter Ohlendorf

Year

1993

Running time

30 and 45 min.

Team

  • Camera: Dieter Maguhn
  • Sound: Klaus Wahle
  • Editor: Barbara Luniak-Weber

Awards

1993 Ökomedia Special Award of the Federal Minister of the Environment

1994 Recommendation of the XII. TV-Workshop on "Development Politics" in Arnoldshain

„We produce documentary films - it's real life that interests us.“
Sigrid Faltin, white pepper films

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Contact Info

white pepper Filmgesellschaft

+49 761 40 84 40

mail (at) whitepepper.de

Schlierbergstrasse 25A
79100 Freiburg
Germany